Port Authority of the Balearic Islands to attend the Fort Lauderdale International Boat Show

Port Authority of the Balearic Islands to attend the Fort Lauderdale International Boat Show

Palma

02/11/2017

The Port Authority of the Balearic Islands (APB) is planning to attend the prestigious Fort Lauderdale International Boat Show in Florida, to be held between the 1st and 5th November 2017, as a means of promoting the nautical sector and the Palma International Boat Show in the US.

The aim of the APB’s presence in Fort Lauderdale is to attract more operations for vessels that spend the winter season in the Caribbean and the summer in the Mediterranean, to encourage them to choose Balearic Islands ports to have their vessels maintained and repaired. In addition, the stand in Fort Lauderdale will also contain promotional material for the next edition of the Palma International Boat Show, in an attempt to further its aspirations to become the foremost nautical showcase in the Mediterranean. The aim is to extend awareness of the Palma event among potential exhibitors and professional visitors.

The exhibition stand will be shared between the APB, the Institute of Business Innovation (IDI), Balearic Yacht Destination (BYD) and the Chamber of Commerce of Mallorca. The Florida boat show is considered one of the most important international marketplaces for the boating and yachting sector.

The announcement was made this morning at a press conference at the Chamber of Commerce of Mallorca. The conference was attended by representatives from all the institutions involved: the president of the Balearic Islands Port Authority, Joan Gual de Torrella; the president of the Chamber of Commerce of Mallorca, José Luis Rosas; the manager of Astilleros de Mallorca, Diego Colón de Carvajal, representing the group of companies attending the fair under the initiative of the Balearic Yacht Destination; and the Director General of Industry Policies, Manel Porras.

The regional Minister of Labour, Industry and Trade, Iago Negueruela, stressed that the visit to Fort Lauderdale represents the first action in promoting the boating and yachting industry abroad to be carried out by a public-private partnership made up of the BYD group of specialist companies, the Government of the Balearic Islands, the APB and the Chamber of Commerce of Mallorca.

It is important to recall that the Fort Lauderdale International Boat Show is the most prominent recreational vessel showroom in the US and represents the gateway for large yachts to access the American market. More than 1,200 vessels are on show in three million square metres of exhibition halls and 100,000 people are estimated to visit the FL boat show every year.