The Port Authority of the Balearic Islands (APB) is supporting Majorca's candidacy as a Sustainable Tourism Observatory, using this as an important tool to position Majorca as a more sustainable, safe, modern, high-quality destination.

The APB believes that this initiative is an important tool for changing its tourism model to make it more sustainable, and make Majorca a benchmark for sustainable tourism, given that this Observatory would be the only second in Spain, the eighth in the European Union and the 31st in the world.

An online event has been organised to present this initiative to the port community on 17 November, with the participation of the APB Chairman, Francesc Antich; the Majorca Island Council's Tourism and Sports Councillor, Andreu Serra; the Managing Director of AnySolution, Dolores Ordóñez and the APB's Head of Quality, Environment, Innovation and CSR, Jorge Martín.

Requirements

There are several requirements that will be taken into account before Majorca can become part of the network of Sustainable Tourism Observatories. These include leadership, the value chain, cooperative work, and environmental values, such as sound pressure and CO2 levels. These will determine the reality of this region in comparison to the others through the different observatories, and will thus contribute to improve the international outreach of the destination.

The candidacy is being organised by the Fundació Mallorca Turisme, which is promoting other actions to position the island.

What is a Sustainable Tourism Observatory?

It is a network promoted by the World Tourism Organization (UNWTO) which aims to continuously improve sustainability and assist the tourism sector in its recovery through systemic, regular monitoring of the results and impact of tourism. In this way, the observatories provide a better understanding of the use of resources in the destinations and encourage responsible tourism management.