The APB presents ‘Mediterranean Routes’ at the Seatrade Cruise Global event, promoting the Port of Mahon as a destination
Fort Lauderdale, Florida. USA
14/03/2017
Among the lines of strategy of the Port Authority of the Balearic Islands (APB) in attendance at the Seatrade Cruise Global event in Florida, the presentation of ‘Mediterranean Routes’ is playing an important role. A new product that will take the cruise enthusiast on a journey through the main islands of the western Mediterranean.
Under the coordination of Joan Gual de Torrella, president of the APB, the regional and local authorities and the port authorities representing the cities of Mahon, Ajaccio, Alguer, Messina and Valetta-Malta, shared the design of a cruise ship network covering the islands in the western Mediterranean.
The project began to be envisaged at the Seatrade Cruise Med event held last September in Tenerife, but it wasn't until Seatrade Cruise Global in Florida, the cruise industry's premier global event, that the creation of the route was made official.
The main appeal of the route consists of extolling the virtues of the elements of identity, the monumental and landscape quality, the shared historical past, the gastronomy and sustainable tourism development of the cities where stopovers are planned.
Given the good air connections Palma has with other major airports, European cruise enthusiasts would kick start their route at this port. Americans, on the other hand, could start off in Barcelona or Rome.
The cruise lines in attendance at the fair welcomed this project with enthusiasm.
